Brand identity
Make your mark
Brand identity underpins strong communication. Get this step right, and everything else falls perfectly into place.
We’ll start by defining a creative direction that’s spot on for your business, then create a standout style that captures your brand personality and the brilliance of what you offer.
And by the end, you’ll have a smart new look, ready to take your brand on to its next chapter.
Brand identity design
A Beehive Green brand identity is so much more than a logo. It’s a one-of-a-kind full visual system that speaks to your target audience without the need for words.
It creates exactly the right perception of your business and shows the world you’re invested in what you do.
If you’re building a brand with longevity in mind and appreciate intentionally-crafted branding over short-lived trends, this is for you.
You’ll get a practical, versatile toolkit of brand assets that make marketing your business and designing your communications a breeze.
WHAT’S TYPICALLY INCLUDED
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Discovery workbook, brand audit (if relevant), virtual workshop session(s), research and strategy to make sure your business is positioned perfectly.
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• Logo and variations (including a website favicon and social media logo)
• Typography system
• Colour palette
• Brand pattern or graphic device
• Illustrative icons
• Photography or image style recommendations.
• All assets provided to you in multiple file formats so you can use them wherever you like
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The game-changer! This document makes sure that you (and your team) are clear on how to make your business look its best using your new brand identity. The exact content will depend on project scope, but it’ll usually be 20+ pages.
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Design of a few essential brand touchpoints to road test your visual identity and get you started. That’s what creates a robust brand.
“We’ve had so much positive feedback from stakeholders and I know our new look will be instrumental in helping Life Cycle grow sustainably in future.”
— Becky Whitlock, Marketing Manager, Life Cycle charity, Bristol
Brand guardian consultancy
Launching your new brand can feel overwhelming. There’s a lot to consider, after all! That’s where a brand guardian comes in.
Brand guardian consultancy supports you with every aspect of implementing your new look and rolling out your brand. It helps you to make sure the brand guidelines are being applied correctly, making sure you and your team are confident in how to use the assets.
I’ll support you with everything from the visual details to the practicalities.
Art direction
Great brand images make a great impression, but getting the right aesthetic is all in the planning. Art direction is the key to creating a seamless visual style that works for your brand.
I can work with you to plan a photo shoot, maximise its potential and make sure the results fit your brand. I’ll recommend photographers, locations and props, as well as curate a mood board for the shoot, draw up the photography brief and create a shot list.
Then I’ll style the shoot and make sure things run like clockwork on the day.
That’s your visual brand foundation sorted.
Now it’s time to create an impact.
Grow your business with a cohesive website and communications that align perfectly with your new visual style.
What my clients say...
“I am in love with the rebrand. It perfectly shows off who we are and the way we do business.”
— Steph Moffat, Ellipsis, Bishop’s Stortford
“We absolutely love our new branding. All the colours and fonts are set out and match perfectly, so all we need to do it mix and match them to create new content.”
— Katie Foweraker, Athena, St Albans
“Creating a whole new brand identity that spoke to my target audience was an absolute must. I now have a beautiful and cohesive aesthetic that matches my company ethos.”
— Charmaine White, The White House, Leighton Buzzard
“I chose a starter brand identity package but there’s nothing basic about Andrea’s service. Everything she’s done is amazing in quality and depth.”
— Paula Cherry, artist, Hertford