Packages and fees

Good work, clear pricing

How much? The honest answer is every project is a little different, so I design them to fit you. Or you can choose from one of my popular packages below.

Packages are a good starting point to give you a sense of what’s involved. For everything else, I always agree on a fixed project fee upfront, based on project type, lead times and how big you’re thinking – so you know exactly what to expect.

What you really get is 25 years of strategic thinking and hands-on creative expertise. One award-winning creative director (that’d be me) leading your project from start to finish. Someone who gets under the skin of your organisation, challenges you when it makes the work better and stays in your corner after the project wraps.

Ready for some good work? You’re in the right place.

See the work in action →

Brand and design packages

Brand identity

More than just a pretty (type)face. And more than just a logo, too. Whether you’re refreshing an existing brand or starting from scratch, these packages will make the right impression for you.

  • Timeline: 2 weeks

    A strong visual foundation: a simple brand toolkit with the essentials to support your brand as it grows. Includes:

    • Questionnaire, moodboard and clarity call: to strategically guide the design of your brand assets

    • Brand toolkit:
      – Logo suite (primary logo and a shorthand logo for social media) – chosen from two initial design concepts
      – Colour palette selection
      – Typography recommendations

    • Brand activation:
      Choose two brand touchpoints – business card, letterhead template, LinkedIn banner or postcard

    • Starter style guide:
      Simple PDF reference document

  • Timeline: 6–12 weeks

    A robust, versatile and distinctive brand system to get you noticed and scale with your growing organisation. Includes:

    • Strategic direction:
      Discovery workbook, brand audit, virtual workshop(s), research and strategy as needed to perfectly position your brand

    • Brand asset toolkit:
      – Logo suite (primary logo, social media logo and favicon) – chosen from two initial design concepts
      – Colour palette selection
      – Typography system recommendations
      – Brand pattern or graphic device
      – Illustrative icons
      – Photography or image style recommendations

    • Brand activation:
      Your choice of branded designs and/or practical templates to communicate effectively and easily create materials in-house – e.g. website design, social media templates, presentation decks, reports, stationery, pop up banners and more

    • Brand guidelines:
      Comprehensive 20+ page PDF showing your visual system in action and how to use it to maintain consistency, as well as accessibility best practices

Squarespace websites

Every growing brand needs an online home, designed with your business needs in mind. It’s where the action happens. Choose the option that fits your next stage of growth.

  • Timeline: 1 week

    Establish a digital presence with minimal resources – the simplest way to share the essentials, ready to scale your business. Includes:

    • Strategic planning: Briefing session to understand your goals and plan content to make your website work hard for you

    • Design and build:

      – One page scrolling landing page Squarespace website to seamlessly introduce your offer, who you are and how to reach you

      – Design of essential legal pages: privacy policy, cookie policy and/or terms

      – On-page SEO to optimise your site for search engines and visitors

    • Squarespace training: a recorded handover session so you can confidently manage your site

  • Timeline: from 2 weeks

    Scale up your online presence with an engaging, user-friendly website that connects and converts. Includes:

    • Strategic planning: Briefing session to understand your goals and plan content to make your website work hard for you

    • Design and build:

      – Up to 5 mobile-responsive pages (e.g. home, about, services, testimonials, contact)

      – Design of essential legal pages: privacy policy, cookie policy and/or terms

      – Custom 404 page

      – Social media/ newsletter/ contact form integrations as required

      – On-page SEO to optimise your site for search engines and visitors

      – Redirects to transfer current URLs to your new site

    • Squarespace training: a recorded handover session so you can confidently manage your site

    • Optional upgrades: add more pages, a blog, portfolio, shop, events to suit your business – just ask

Design services

Bring your brand to life with smart design that builds credibility and boosts brand recognition. Make the right impact across every touchpoint with cohesive brand activation. 

  • Packages range from 4 hours to 4 days per month

    Think of me as your virtual in-house creative and get priority access to regular support. This could include:

    • Design, from social assets and templates to reports and pop up banners

    • Brand evolvement

    • Squarespace website development

  • A full day dedicated to your design to-do list.

    Get focused, impactful results fast – whether that’s ticking off design of marketing materials, brand evolvement, Squarespace development or something else. How it works:

    • Booking: objectives and deliverables agreed upfront on a 60-min briefing call

    • On the day:

      – Kick-off call (if needed), followed by a 3-hr design sprint

      – Lunchtime check-in to review progress and feedback

    • – Another 3-hr design sprint before a final review and sign-off

    • Handover: all files and assets provided at the end of the day

Reduced rates for charities and nonprofits. Payment plans available.

Not sure where to start? 

Tell me a bit about your project and what you’re hoping to achieve and we’ll work out the best approach for you.

Schedule a discovery call →