Bringing clarity to boutique retailers

More +

Big retailers have entire teams to do merchandise planning but smaller retailers often don’t even know the help they need exists!

Retail With Clarity overcomes this with messaging that creates awareness. We positioned the brand to appeal to independent boutique retailers not in the know, using jargon-free language to address the challenges they may face alongside a visual identity design that evokes the sense of style and quality they value.

Founder Claire was nicknamed ‘Clarity’ during her time in the corporate world because that’s what she provided as a merchandiser! Years later, that nickname was the inspiration for her own business name. This lovely story inspired me to create a confident, calm visual style that portrays clarity for her brand.

To achieve that look, I started with colour. A cool, muted palette provides a tranquil tone. Deep blues generate trust, teal calms and golden champagne shades soften the palette. Meanwhile, sans serif typography paired with a classic serif creates a contemporary fashion editorial feel. For mood, an elegant wave pattern reflects the calming quality of water.

The distinctive logo features a sophisticated monogram and an airy composition that’s reminiscent of luxe brands, reinforcing the impression of quality. A suite of alternative logos give versatility for print and digital applications.

Brand voice and photography convey the approachable side of Retail With Clarity’s personality. I art directed a photoshoot with photographer Alison Burrows to show the face behind the business, and copywriter Megan Rose Freelance took care of the words using a friendly tone.

To establish the new brand, I designed a Squarespace website with a blog that introduces the consultancy’s bespoke services beautifully, social media graphics to increase visibility and branded stationery that sets it apart using the tactile quality of print.

It’s easy to sell your services when your brand does the hard work for you. Retail With Clarity has an assured, calm and elegant aesthetic that communicates on its behalf. The look resonates with its audience, while also showing the values behind the brand – quality, trust, and above all, clarity.